- Field of expertise - Services

OPTIMISATION – SERVING YOUR BUSINESS INTERESTS

Performing studies in the context of public tenders
Drafting specific commercial propositions

Designing visual IDs and marketing concepts
Optimisation Studies for Organisations
Anticipating and decoding trends in taste
Specification drafting
Priming for Quality and Environmental certifications
Recruitment of key personnel

 

Drafting specific commercial propositions:

Objective:

To draw up an original Catering proposition which clearly translates the creative approach while taking into account the objectives of economical development.
The product ranges cater to the latest consumer trends emerging across Europe, associating « pleasure and nutritional value ».
All aspects of the « take away » phenomenon, or «Nomadism » are explored in order to come up with the solution best adapted to the context.

A concrete example:

Drafting of a commercial proposition for an international rail network's high-speed train line on-board service.

Designing visual IDs and marketing concepts:

Objective:

A commercial proposal whose communication concept is associated with its visual identity such that it actively induces to buy.

A concrete example:

Complete « makeover » of on-board retail outlets, creating an ambiance to stimulate sales (150 train coaches of a European network).

Optimisation Studies for Organisations:

Objective:

Explore all reorganisation options consistent with the various economical hypotheses and that respect corporate responsibilities:
   - Flow analysis,
   - Proposing angles of optimisation and streamlining
     of production and packaging processes,
   - Measuring the impact of feasibility surveys,  
   - Service/Quality/Staffing ratios,
   - Sub-contracting or externalisation studies.

A concrete example:

In the food and agriculture domain, the overall running costs of a victualling and logistical hub, with a staff of 400 people, were reduced by optimising the production, packaging and transport processes.